![]() ![]() Using chatbots is a practical way to avoid such scenarios. ![]() This is more likely to happen if you have a very lean team and they are overwhelmed with messages. If this happens to your company, you know that one wrong tweet reply or an insensitive WhatsApp response could turn to a PR and marketing nightmare. While this one person does not represent the entire company, that one experience was probably enough to turn you off from using its products or services. I’m sure you’ve encountered an irate salesperson or phone agent at least once in your life. This will help increase the response time of your Facebook page. Why is response time important? A potential customer is more likely to choose a business that is “Very Responsive” to messages than one who only “Typically replies within a few days”.Ĭhatbot company MobileMonkey also claims that compared to other online marketing channels, using its free Facebook Messenger template can make companies gain 80% more open rates for up to seven times higher ROI. It’s like having a support team that can cater to several customers simultaneously, 24/7, 365 days a year. Using a chatbot can help you bridge this gap. If you don’t respond instantly to messages, this will affect the response time of your page, which Facebook displays for everyone to see. If you are receiving hundreds or thousands of messages a day, it will be impossible to manually respond to these messages immediately. With social distancing practices being followed all over the world, expect that more and more people will turn to virtual messaging when it comes to interacting with brands and businesses. Plus, it’s a more cost-efficient way to gather email leads. According to a digital marketing company, they found that live chat converts 33-50% higher than web forms in generating leads. On the contrary, asking customer emails in a friendly chat will seem less threatening. These freebies used for lead generation like books, webinars, videos, etc. This is the reason why web forms are often ignored unless there’s an irresistible freebie in exchange. While web forms are still effective, many online users associate these forms to being spammed. However, as a marketer, I thought that this was a genius way to gather email leads without being too hard sell.Ĭhatbots can supplement or even replace web forms. “Just in case we get disconnected, what's your email? Tap it or type it in below.”įor casual users, this request makes a lot of sense because it shows that the company is thoughtful enough to follow up with their concerns. After the chatbot asked me for my name, this message popped up next: I clicked on the pop-up to see whether it will make it easier to find what I was looking for. I was browsing through a website the other day when I came across a live chat window. Here are some brilliant ways on how chatbots can fit into your marketing plan. Yes, chatbots are not only useful for restaurant bookings, handling complaints, and answering FAQs. In fact, according to recent research by Global Market Insights, Inc., the chatbot market is poised to reach $1.34 billion US Dollars by 2024.īut do you know that you can also maximize chatbots to reinforce your digital marketing strategy? With messaging platforms becoming more and more popular, the demand for chatbots is also steadily increasing. This intuitive piece of technology has made it possible for SMEs to compete with larger corporations when it comes to reaching out and servicing their customers. If you’re a marketer, you may already know that the availability of chatbots has redefined how customer service is conducted across many industries.
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